Strategic Focus

Executing the strategy

"In 2011, we successfully expanded and consolidated our market-leading position in both of our businesses. In the coming year, we will further exploit the attractive market opportunities in our efforts to establish the Santa Fe Group and Plumrose as independent companies".

Henning Kruse Petersen, Chairman and Niels Henrik Jensen, President & CEO

EAC strategy towards 2016

The overriding aim of the EAC Group is in the course of the coming years to develop its two businesses, Santa Fe Group and Plumrose in Venezuela, into strong and independent businesses; each with a size and scale sufficient to attract international investors and to become independent, listed companies.

This growth strategy is based on EAC's fundamental objective of creating maximum shareholder value. The financial objective is to achieve double-digit growth in local currencies through acceleration of value-adding acquisitions and organic growth.